The Kōrero behind our Crest

The Te Aratika crest is an important part of our identity as an organisation, providing a source of inspiration and guidance for our kaimahi and the taiohi we work with each day. We are proud to wear the crest and share it with our community and our business partners.

Whakaeke

WHAKAEKE

The entrance to our crest symbolises the ascension to the ātea, te tūāpapa o te panoni – our platform for change. It marks the beginning of the learning journey, a pathway filled with uncertainty yet rich with purpose.

This is where we honour those who came before us, acknowledging their efforts in laying the foundational cornerstones that empower us to step into who we are destined to become.

Whakatakoto Tūāpapa

WHAKATAKOTO TŪĀPAPA

This part of the crest features the manaia , a living representation of us and the teina/tuakana relationship – where the younger and older work together in harmony, collectively laying the foundation for change.

The manaia also reflects our shared commitment to manaaki – to take care of, support, and encourage one another as we each navigate our pathways to success.

This section of the crest embodies the values of unity, respect, and mutual support, serving as a reminder of the strength we gain from walking this journey together.

Karu

KARU

The karu represents Rahera Bracken (nee Whiu) and Ronald Bracken – the founders of Te Aratika and their heart and vision for positive change.

This section of the crest is a tribute to the founders and the foundation they built, inspiring us to continue their journey of transformation and purpose.

Embedded in this symbol is the acknowledgment of their legacy:

“Mihia, ana te hunga, para i te ara, Kia taea ai tatou, te āta kowhiri, mō tōna wā”

“We acknowledge those who laid the cornerstones so we could be handpicked for a season.”

Ngā Hau E Whā

NGĀ HAU E WHĀ

The corners of the crest represent Ngā Hau e Whā – the Four Winds which signify the cornerstones of Te Aratika Group, guiding us as we move forward with strength, unity, and purpose.

They also represent the compass points (North, East, West & South) and acknowledge the whakapapa of all our people.

Hononga

HONONGA

This part of the crest is the Unaunahi , or fish scales, representing the deep connection to our past, present, and future.

It reflects our (connection) to one another, where we walk together in unity. This symbol signifies our commitment to support each other’s growth, face challenges together, and celebrate each other’s successes.

It serves as a reminder of the strength and resilience found in our shared journey, with each individual contributing to the whole.

Whakatuia

WHAKATUIA

Te Mangopare, the Hammerhead Shark, represents strength, agility, and tenacity.

It reminds us to remain united in our vision and actions, to show resilience in the face of adversity, and to dare to dream big.

This symbol is a call to face challenges with courage and determination, embodying the relentless spirit of the Hammerhead Shark.

This design is inspired by the whakataukī:

“Kaua e Mate Wheke, Me Mate Ururoa”

“Do not die like an Octopus, die like a Hammerhead Shark”.

Te Pae Tawhiti

TE PAE TAWHITI

This represents the horizon, symbolising the realm of unlimited potential and our faith in God.

It reflects the journey along your Te Aratika, your Right Path, where you can achieve sustainable life and employment outcomes while activating positive transformation.

tag@tearatikagroup.co.nz

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