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Whakaeke

Whakatakoto
Tūāpapa

Karu

Ngā Hau e Whā

Hononga

Whakatuia

Te Pae
Tawhiti

– Whakaeke – (label only)

The entrance to our crest symbolises the ascension to the ātea, te tūāpapa o te panoni – our platform for change. It marks the beginning of the learning journey, a pathway filled with uncertainty yet rich with purpose.

This is where we honour those who came before us, acknowledging their efforts in laying the foundational cornerstones that empower us to step into who we are destined to become.

– Whakatakoto Tūāpapa – (label only)

This part of the crest features the manaia, a living representation of us and the teina/tuakana relationship – where the younger and older work together in harmony, collectively laying the foundation for change.

The manaia also reflects our shared commitment to manaaki – to take care of, support, and encourage one another as we each navigate our pathways to success. This section of the crest embodies the values of unity, respect, and mutual support, serving as a reminder of the strength we gain from walking this journey together.

– Karu – (label only)

The karu represents Rahera Bracken (née Whiu) and Ronald Bracken – the founders of Te Aratika. It reflects their heart, vision, and unwavering commitment to creating positive change.

Embedded in this symbol is the acknowledgment of their legacy:

“Mihia, ana te hunga, para i te ara, Kia taea ai tatou, te āta kowhiri, mō tōna wā”

“We acknowledge those who laid the cornerstones so we could be handpicked for a season.”

This section of the crest is a tribute to the founders and the foundation they built, inspiring us to continue their journey of transformation and purpose.

– Ngā Hau e Whā – (label only)

The corners of the crest represent Ngā Hau e Whā – the Four Winds which signify the cornerstones of Te Aratika Group, guiding us as we move forward with strength, unity, and purpose.

They also represent the compass points (North, East, West & South) and acknowledge the whakapapa of all our people.

– Hononga – (label only)

This part of the crest is the Unaunahi, or fish scales, representing the deep connection to our past, present, and future.

It reflects our hononga (connection) to one another, where we walk together in unity. This symbol signifies our commitment to support each other’s growth, face challenges together, and celebrate each other’s successes. It serves as a reminder of the strength and resilience found in our shared journey, with each individual contributing to the whole.

– Whakatuia – (label only)

Te Mangopare, the Hammerhead Shark represents strength, agility, and tenacity. This design is inspired by the whakataukī:

“Kaua e Mate Wheke, Me Mate Ururoa”

“Do not die like an Octopus, die like a Hammerhead Shark”.

It reminds us to remain united in our vision and actions, to show resilience in the face of adversity, and to dare to dream big. This symbol is a call to face challenges with courage and determination, embodying the relentless spirit of the Hammerhead Shark.

– Te Pai Tawhiti – (label only)

This represents the horizon, symbolising the realm of unlimited potential and our faith in God.

It reflects the journey along your Te Aratika, your Right Path, where you can achieve sustainable life and employment outcomes while activating positive transformation.

Te Aratika Staff

Our Path

“Te Aratika” means “The Right Path” and reflects Te Aratika’s core intention of investing extensively in our people through education and employment outcomes to promote healthy, thriving families.

Our Growth

From humble beginnings, Te Aratika has grown organically across multiple industry sectors, now operating in six regions across New Zealand — driving impact through education, infrastructure, and community development.

Our Businesses

Our Vision

Our vision is to create a positive platform for change that is globally recognised, firmly supports and encourages one person, one family, one community at a time to find their path and journey to success.

Our Mission

Ko te whakapono, ko
te tumanako me
te aroha
Uia mai koe ki ahau
he aha te mea nui o te ao,
Māku e ki atu,
he tangata, he tangata, he tangata!

Faith, hope and love-
Ask me. ‘What is the greatest thing
in the world?’ I will reply,
‘It is people, it is people, it is people’

We’re investing in our future and asking you to do the same. Become a Te Aratika Change Maker today!

We uphold a strong commitment to excellence in all aspects of our work.

We are dedicated to te reo Māori and encourage its regular use among our people.

Become a change maker today. Contact us today to partner with Te Aratika and be a part of something special.